12 Tools for Lead Generation To improve the performance by 2020

Tools for Lead Generation To improve the performance by 2020

Lead generation is not just a matter of getting people first to visit your site. It's also about gathering their info to get in touch with those visitors and nurturing them to become loyal customers and raving fans. You need to use the right lead generation tools to guide them through that journey.

A great lead generation tool is basically a piece of software that makes it easy to capture qualified leads without coding yourself a whole bunch. Usability is therefore always important and you should also look for integration where you need to share data between different tools. Above all, however, you need to ensure that a lead generation tool will help you achieve goals you couldn't achieve without them–or at least help you achieve them faster, larger or more cost-effectively.

1. OptinMonster

You can create pop-ups with OptinMonster which collect contact information from interested website visitors. It is a simple to use device, and it networks several contacts. You can decide when and where your site will get the pop-up. For example, when a customer is about to exit the page you can have a box appear in the middle of the screen. The cursor movement heading to the exit button serves as a trigger for the box to show up. The website fades into the background, and the box appears in the middle of the screen, requesting the name and email of the visitor.

2. Discover.ly

Profiles on social media are like a digital Rolodex. They provide a wealth of information but who has the time to search and search through profiles manually? The work is done for you, with Discover.ly. If you are a gmail user, when you use your gmail account you can see a snapshot of a contact's profile. You can see their image, name, job description, location, social channels–even the friends on different social networks that you have in common. Just install the Chrome extension on Discover.ly and you're ready to go.

3. Intercom

Intercom is another product which contains several components and cases of use. You can use their on-site messaging and chat feature to engage visitors on-site and gather their information. Once in the system, you can analyze their behavior on-site or in-app, and create triggers for messages to help with onboarding, supporting, or retention. They also have built-in help desk and knowledge base to support current customers.

4.LinkedIn Sales Navigator

LinkedIn Sales Navigator is an innovative sales tool that helps sales teams, organizations and individuals develop and maintain on - the-network customer relations. Using the search and filter functions, users can reach the right kind of customers with the LinkedIn Sales Navigator. LinkedIn Sales Navigator is an advanced lead search and recommendation generation tool. At the moment, social sales are huge and with this tool, you can do a deep dive on your prospect to help you engage with them on a more personal level. This tool also sends you lead-related notifications, keeping you up-to-date on any promotions, job changes and other handy insights.

5. LeadBoxer

LeadBoxer is a solution for sales enabling you to identify qualified leads and customers, and to insert data-driven insights into your sales and marketing workflow. Using their advanced filtering and segmenting tools, you can use this to gain insight into your leads, prospects and customers. Manage and route your qualified leads, prospects and existing customers at the right time to ensure they speak to the right people.

6. Quora

Quora is without a doubt one of the most popular Q&A fora. People usually head over there because they know they can find answers of consistency and perspective. You should clearly use this platform to check for topics relating to your company. Quora is a place for knowledge gathering and sharing. It is a platform for asking questions and connecting with individuals who contribute unique insights and quality responses.

7. Canva

With Canva, simple graphics and visuals can be quickly created for blog posts and social media. It is not a replacement for Adobe Illustrator or pro software but it is a great platform for fast, unique images to be created. It's also free, unless you really want to pay for any of the shocking stock images (you don't really need to).

8. SEMrush

SEMrush is the preferred SEO tool for on-site auditing and running a health check on the technical SEO of our websites. While SEMrush is better known for its keyword research capabilities, we actually prefer the functionality of Site Audit, which gives us a thorough checklist of all the technical SEO opportunities our site has to offer.

9. Ahrefs

While Ahrefs is a general-purpose SEO tool, there's one particular function for which we use it. The Ahrefs backlink checker tool is unrivalled, making it an indispensable tool for building links. Its website reports are also more detailed than any other tools we've tested, providing a wealth of technical SEO information about your website. This helps you quicker identify and fix problems before they hurt your search ranking.

10. Google Analytics

Google Analytics isn't perfect (more about that in a moment) but it's still its most powerful tool. Sync GA with AdWords and you have a hell of a system to track the performance of the landing page and set up remarketing lists to bring the leads back to your site after they leave. You'll probably need a developer to set up things like event tracking and custom metrics to get the best out of Google Analytics but it's a worthwhile investment.

11. HubSpot

HubSpot is an amazing collection of built-in software tools, some of which you can even use for free (e.g. its capable CRM platform and building form).

12. Leadscribe

Leadscribe is an advanced marketing platform for automation that also addresses the needs of CRM and the management. It may be more expensive for you than other solutions, but its set of features will probably ease most of the price problems. Comprehensive and versatile features for automating the selection, lobbying and other marketing strategies for lead. Mail resources which can be dealt with. Clear details about the links and the leads.

Best practices for lead generation

Use accurate knowledge

A lead is only useful if you have exact contact information, which is why it is imperative to use a tool like Lusha that provides up-to-date information.

Research in advance

Take some time to study the lead before you build and send an email, or make a cold call. The more you learn about the person or company you're trying to sell, the more likely you're going to get a deal. Some of the above tools can help you find contacts so you don't need to spend hours working up a profile from scratch.

Concentrate on quality and not quantity

A handful of leads are worth more than a hundred leads that are not really interested in your business. Instead of generating a long list of people who might like your product, spend your time finding qualified leads.

Track your progress

To know how effective your strategy for lead generation is, you need to keep track of its success.