Major Google Updates in SEO History

What is SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

early time Google was using niche (content specific)  specific as their optimization technique.Web masters trying to use keyword stuffing to make their website in the top search. Different types of keyword stuffing are hiding, color change, small pixel size.

Link specific is the next technique used  by Google for ranking, In this the websites having more link will come in the top results.

Quality Link specific

Here the websites having links from good ranking sites will be in the top search result.

Passing the Juice:
 This helped Google to avoid using the malpractice by the higher website. In this if the higher ranking sites give links to low quality websites then the best ranking websites ranking will decrease.

Social  Media Signal

The websites who get more interactions through social medias like Facebook twitter..etc will get more ranking

Google Panda 

 

 

Panda Update is also known as Farmer Update. Panda is related to content Spam, which means content duplication. Google launched the Panda Update in February 2011. It filters sites with poor quality content, spelling mistake, grammatical error and published tiny page that means the page contain no content.

Exact Match Domain Update

EMD update is introduced in September 2012.this is affected sites with domain names are same as key phrases.

Google Penguin

 

 

Google’s Penguin Update is introduced in April 2012 to better catch sites deemed to be Spam its search results. It related to link Spam.it stops sites with buying links, less quality link automatically link generation, comment Spam, link hacking and link exchange.

Hummingbird Update

 

Hummingbird is announced on August 2013.algorithm update that that may changes to semantic search and knowledge graph. Google gives the result when the result is accepted by more persons.

Rankbrain

Rank Brain is introduced in October 26, 2015.It is the advanced version of Hummingbird Update. Google identify that different people search in different ways. Google made a major announcement, revealing that machine learning had been a part of the algorithms for months, contributing to the 3rd most influential ranking factor.

Mobilegeddon Update

Google released mobile friendly update in 22 April 2015.Which is focused on mobile search queries. it telling us that mobile ranking would differ for mobile-friendly sites starting on April 21st .The impact of this update was, in the short-term, much smaller than expected , and our data showed that algorithm flux peaked on April 22nd. 

Pigeon Update

 

Pigeon update is launched on 24 July, 2014. Google pigeon is aimed to increase the ranking of local listing in a search. The search results shown in Google Maps.

Aneena Binoy